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Chapter Three
"Why are we surprised to discover that the success of a business has
more to do with what we bring to it than what's in the business
plan? This delicious book will improve your attitude, streamline
your life, and radically improve your chances of success."
--Seth Godin, author of Unleashing the Ideavirus, Survival Is Not
Enough, and Purple Cow
This book begs you to make notes in
the margin and use a highlighter. The authors combine Zen, business
and life lessons to craft a way people can unlock their potential.
You'll find yourself rereading pages, not because the information is
difficult to understand, but because you want to ponder its meaning
and application to what you do and who you are. It's a book to be
sipped and savored, not gulped.
--Santa Barbara News
"Riches! Passion! Victory!
Exhilaration! Dragon Spirit is an indispensable guide to
entrepreneurial spirit in the 21st century. Do yourself and your
business a life-changing favor and let these ideas get hold of you!"
--Melinda Davis, author of The New Culture of Desire
"Ride the Dragon if you want to be
successful beyond your wildest dreams. Rubin and Gold explain all
the dragon-riding rules in their wacky and wonderful book."
--Al and Laura Ries, co-authors, The Fall of Advertising and the
Rise of PR
"A very motivational book for the
aspiring marketer. Loosely blending Zen Buddhism with an American
can-do attitude, Dragon Spirit manages to be both entertaining and
useful."
--eCommerce.com
"What I really liked about
Dragon Spirit was its customer-centric perspective, which is
something we marketers need to be reminded of every so often."
--Marketingprofs.com
"If you have a dream to start your
own business, find the career that fits you perfectly, or if you
merely want to "own your life", then this book might just provide
the psychological impetus and inspiration you crave."
--ABetterWorkplace.com
"This is one of those books you
need to read with a highlighter pen in hand."
--Superperformance.com
"Some of us need a little help
defining and living our dreams and Dragon Spirit is here to
guide you on your way."
--NewWorkPlace.com
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